Essential
Guidelines
CORE
ELEMENTS
ELEMENTS
Brand ShortBook
Discover Horse’s brand identity and its main application guidelines in the Brand Shortbook below.
Logos
Simple, clear, yet meaningful. Meet Horse’s new logotype.
Fonts
A dedicated typeface has been selected for Horse: the Archivo family font, developed by the Google fonts library. Please make sure you follow those simple rules: use the Archivo Expanded version for your titles and key messages, and the Archivo Regular for the bodycopy.
Colors
A specific palette has been developed for Horse. Please find their references below.
Black
R0 V0 B0
C90 M90 Y90 K90
PANTONE BLACK C
#000000
Silver
R178 V178 B178
C0 M0 J0 N40
PANTONE COOL GRAY 6C
#B2B2B2
Clear White
R255 V255 B255
C0 M0 J0 N0
#FFFFFF
Intense Red
R255 V49 B39
C0 M95 J95 N0
PANTONE 485 C
##FF3127
Vibrant Blue
R79 V33 B255
C75 M60 J0 N0
PANTONE 2132 C
#4F21FF
Light Yellow
R255 V243 B159
C0 M0 J50 N0
PANTONE 600 C
#FFF39F
Pattern
A specific pattern has been designed to bring rythm to your creations. It could be used in motion, or still.
Graphic system
Discover several layout principles to deploy our new graphical universe on your supports.
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